![]() In any event, we decided in light of this new information that the time had come to present the world with a definitive ranking of Carvel’s character-based ice cream cakes. Given that he arrived on the scene in the 1970s, perhaps he was even the result of the 1969 Apollo 11 moon landing. His tendency to melt under extreme pressure put the kibosh on that career rather quickly, but still - it brings up the interesting possibility that Cookie Puss was discovered by NASA during one of their many space mission and brought to Earth as an alien ambassador. Rich Products’ site is across Myrtle Street from the old Stanley Works hardware factory complex, which has largely been demolished as the city waits for redevelopment by EIP LLC, a company that has been promising a $1 billion fuel cell and data center project.Anyone who ever spent their formative years wondering exactly what the hell Carvel’s Cookie Puss is, you can now rest easy: The mystery has been solved, and apparently he’s a space alien.Īccording to Gothamist, who went straight to the source to get the lowdown on Cookie Puss, Carvel can neither confirm nor deny that the bizarre ice cream creature is, indeed, an alien - but let’s face it: An answer like that is as good as saying he is. When businesses are looking forward, they want stability and predictability.” “They’re saying they trust the city’s finances are stabilized, and they feel more comfortable about growing here. “It says a lot about the business-friendly climate we’ve been able to foster here,” Stewart said. Getting Rich Products to invest in New Britain will also make it easier to recruit other companies to expand in the city or relocate there. ![]() Stewart said long-term tax revenues as well as immediate job creation make it a good deal for the city. The council last week unanimously referred the agreement to a committee, and expects to formally approve it shortly. The new expansion qualifies for Enterprise Zone incentives, and Rich’s assessment will be frozen at $8.4 million for up to 10 years. The original Celebration Foods development got a 10-year tax phase-in incentive from the city Stewart said the plant has been paying 100% of its assessed taxes since 2018. The expansion will use space mostly on the north end of its land, closest to Orange Street. The company this fall plans to start constructing 27,000 square feet of warehouse, a 9,000-square-foot freezer addition, and a two-story section to accommodate palletized distribution. The city and Rich expect payroll will climb by between 50 and 100 jobs by the the time the expansion is complete. As of Monday, the company was advertising five vacancies ranging from a personnel department position to second- and third-shift cake decorators and assemblers. Rich retained the 138,000-square-foot New Britain plant, which has about 200 employees and still manufactures ice cream cakes for Carvel. The privately held company reports a workforce of 11,000 in North America, Asia, Europe, Australia and elsewhere. The modern 120,000-square-foot factory won the “Plant of the Year” award from Food Engineering magazine, and almost immediately was operating with multiple work shifts.Ĭelebration was acquired in 2011 by Rich Products, a $4 billion-a-year business with bakery, seafood, pizza, dessert toppings and other subsidiaries.
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